Video is certainly one of the best ways to reach out to your target audience and connect with them. It is a known fact that anything seen on video has a considerably higher retention rate than text or sound. A recent study found that the human mind can recall 85% of content after watching a video while the recall rate for text is just 15% and 28% for sound.
Hence, video is a great way to communicate with your audience. You can use it to reach potential customers, build your brand and boost sales.
If you have been using video marketing, you probably already know the different kinds of videos that you can make and what works best for your business. There are probably a hundred different styles and varieties of videos; however, you can achieve the best results when you create a video that either informs or educates the viewer or solves a pain point.
Let us look at one such video format – FAQ video.
Here’s why you must make a FAQ video
In a nutshell, a FAQ video is a collection of the most frequently asked questions and the answers to those questions. Creating a FAQ video can be great for your business, as –
1. It draws viewer attention
Many people are already looking for answers to questions about the product or service you are offering. It could be anything – from wanting to know more about a particular service or wanting to know the price of a product; people are seeking answers to such questions. By putting together all this information in a video, you will organically attract viewer attention.
2. It solves a pain point
People might not be willing to watch a 5-minute video that talks about your brand’s vision or mission, however, they will be more than willing to watch a FAQ video till the very end. Anything that addresses a customer’s problem and solves a pain point is sure to be a great hit. A FAQ video will definitely have a higher viewer watch time and conversion rate.
3. It will help save your time
If you are able to answer the majority FAQs in a video then you will end up saving a lot of time that would have otherwise been wasted in answering the same questions all the time. You can invest that time in productive activities to further grow your business.
Connect with us at TwoFresh
TwoFresh is a premier video production and marketing agency. We have years of experience working with companies across industries. We have helped businesses across the world and enabled them to share their message with the world in an effective manner. You can watch our own FAQ videos on our YouTube channel for inspiration.
If you are looking for an experienced professional to help you with your video marketing plan, then do connect with us at TwoFresh and let us see what we can do for you.