Video is one of the most effective ways to market a product, idea or service. It is being used extensively by marketers across industries to reach their target audience, retain customers and grow their business at a greater rate than usual.
The proven success of video in marketing is what has enticed businesses, small and big, to try it out. A recent survey revealed that 78% of marketers plan on including or expanding their video marketing plan as opposed to traditional marketing options like email marketing. Most businesses, even small and medium enterprises, are actively allocating a part of their marketing budget for video marketing.
However, despite more and more people turning to video marketing; the rate of success of video campaigns is still a little low. There are countless videos on the internet and probably a few thousand videos in every niche possible. To be able to make a video that stands out from the crowd, attracts and retains viewer attention is a very difficult task, to say the least.
This is exactly why many video marketing plans fail despite heavy investments in terms of both money and time. There is only one solution to this problem – proper optimisation of videos.
Just like you have a Search Engine Optimisation strategy for your website and blog; you need to create a comprehensive optimisation strategy for your video marketing campaigns as well. It becomes all the more important for commercial videos. And, the best tools at your disposal when optimising videos for success are keywords and hashtags.
Why are keywords and hashtags important?
Did you know that YouTube is the world’s second-largest search engine? Yes, it is no longer just a video streaming site. In fact, with over 4 billion searches a month, YouTube is a bigger search engine than Bing, Yahoo and AOL combined.
If you wish to use this, and similar, platforms to reach out to customers then you need to incorporate keywords and hashtags because that is what your customers are typing in when searching for content; and, that is how the YouTube algorithm will pick up your video and rank it higher.
7 Ways to Optimise Using Keywords and Hashtags
Here are 5 ways in which you can effectively optimise videos with keywords and hashtags –
1. Prepare a SEO strategy for YouTube and identify the keywords and hashtags.
2. Utilise the title and description of the video to place your keywords.
3. Remember to add at least one relevant hashtag in the title of the video.
4. Add top-searched hashtags in the description of the video to make it rank high.
5. Add a hashtag (or, even a keyword) when replying to comments on your videos.
6. Use VidIQ to learn from other videos in your sector that have gone viral.
7. Use Google Keyword Planner to research the top searched keywords.
Hire a Video Marketing Agency
It is okay if you don’t know how to create the perfect strategy for your video marketing campaign. You cannot be an expert at everything. Instead, consider hiring a video marketing professional or an agency to bring in their expertise and turn around your campaign.
At TwoFresh, we are passionate about scripting success stories and creating big brands. Get in touch with us today to see what we can do for you.