Humans now have an attention span shorter than a goldfish. You might have read this somewhere and wondered whether it is true. Scarily, this is actually true.
Over the past decade or so, people’s attention span has decreased drastically. In early 2000s, it was reported that the human attention span has decreased to 8 seconds from 12 seconds. It is estimated that the attention span currently is even shorter than a few seconds.
For marketers, this is a truly challenging situation. To be able to grab the attention of their audiences is becoming more difficult than ever. If you are facing the same problem, you can make use of short video ads to reach out to more people, boost sales and grow your business.
Most brands use Instagram or YouTube (or both) to market their products. Several brands have also tweaked their marketing strategy and expanded their campaign to other trending platforms such as TikTok.
All these platforms offer very short, 10-second ads that you can use, such as:
· Reels on Instagram and TikTok
· Shorts on YouTube (YouTube also has pre-roll ads)
Regardless of the platform you are using, there are various ways to reach out to your customer with an ad that is 10 seconds or less. Interestingly, research suggests that the sweet spot for an advertisement on the internet is also anywhere between 6 and 10 seconds.
Here are 3 tips to better utilise these advertisement options:
· Most 10-second ads are viewed on mobile devices. Hence, we recommend opting for a vertical format for your video ads. This will help you to better engage with your audience while decreasing distractions.
· Most short video ads are consumed by people with their device sound turned-off. So try and design the ad in a way that it is impactful without any audio aid as well.
· Put a strong call-to-action at the end of the video. It should be able to persuade the audiences to take the action that you want like sign-up or make a purchase.
At TwoFresh, we specialise in creating video advertisements and campaigns that are result driven. We have worked with clients across industries and sectors; we have created thousands of success stories and would love to script one for your business as well.
Get in touch with us today to see what we can do for your business.
