Video marketing is definitely the go-to strategy for any marketer out there; and, rightfully so. Over 85% of marketers agree that video marketing has dramatically increased traffic on their sites. Much of this traffic also contributes to overall sales.
However, while video marketing can serve as a good strategy, it can also lead to a lot of confusion and frustration among marketers. It is tough to estimate the ROI on video marketing and it is even more difficult to successfully optimise it for growth. It is not uncommon for a great video to go unnoticed.
If you are facing a similar problem with your campaign, here are some strategies to help you ensure good results via video marketing.
To boost ROI on video marketing (and, to aim for a high conversion rate), you need to create a great mix of strategies. Consider some of these simple ways, like –
1. Develop a kickass SEO strategy
A lot of people skip creating an SEO strategy for their videos. It is a costly mistake. SEO is the backbone of a successful video marketing campaign. You need a strong SEO strategy, especially, to thrive on platforms such as YouTube. Fun fact, did you know that YouTube is regarded as the second largest search engine on the web?
Identify main keywords and include them in the title and description of the video. Your video should also have a crisp and clear description that tells the viewer exactly what the video is all about yet compels them to watch till the end. A proper description (with relevant keywords) also helps search engines in finding your videos.
2. Get the best out of the thumbnail
The thumbnail is one of the best (and, free) ways to reach out to people and gain traction. Almost 45% of people are more inclined to click on a video based on the thumbnail. Get the best out of this little space. The key is to keep the thumbnail space clutter-free and use it to get more hits. For example, consider adding bold text or a catchy phrase that describes your video.
3. Leverage other platforms
Users, on average, actively use at least 3 platforms. It is important for you to be on the platform that they frequent. In fact, one of the best ways to increase ROI on video marketing is to leverage a mix of platforms such as YouTube, Facebook, and Instagram. Analyse the right combination of platforms that resonates with your brand and build upon it.
4. Incorporate the video into your sales strategy
Your video should be used throughout the sales process, whether this is presenting who you are, or using testimonial videos from your clients to help close the deal. The sales team should be fully trained on how they can use the video content to help make the buyers decision easier. Sales teams that use videos within their sales process on average see an increase of 76% of revenue.
5. Get a professional onboard
Video marketing can often get overwhelming, especially, if you are not a trained professional. There are so many options and no easy way of knowing how to pick the right ones. You must take care of several aspects to ensure the success of your video marketing campaign.
If you are not so sure about your marketing strategy or would simply like a professional to guide you through it, get in touch with us at TwoFresh. We love helping our clients craft success stories with their video marketing campaigns!