How to make a low-cost video using stock footage

Almost every other brand is using video as part of their marketing or branding efforts because of the immense potential that video holds in itself. It is a great tool because – 

·       Video is 10 times more effective than text or even audio. 

·       It has a significantly higher retention rate than any other medium. 

·       Videos work effectively on almost every platform and provide a high ROI. 

·       It has become increasingly cheaper to make and market videos than ever before. 

Up until a few years ago, video production and marketing were an expensive affair. However, it has become way more cost-effective now and that has enabled small brands to also test the waters with video production and marketing. 

If you are looking to create a video but you don’t have the budget for a bespoke production then there is still one thing that you can try – creating a video with stock footage. 

Yes, it is very much possible to create a video with stock footage. We are sharing some tried and tested trade secrets that can help you create a very low-cost video using stock footage. 

Create a Video Using Stock Footage in 3 Steps 

It is easy to create a video using stock footage. Here are the 3 steps that you must follow – 

Step 1 – Draft your idea in detail 

Sit down with a pen and paper. Draft a script for your video as if you were going to create every single frame from scratch. Put in as much detail as possible in the draft. This step is crucial as it will help you find and filter the stock footage at a much faster rate. 

Step 2 – Find the stock footage 

This is the most time-consuming and, needless to say, the most important step – finding the stock footage. The good news is that there are over a million stock videos on several websites and you will be able to find a video for almost every niche imaginable. However, the bad news is that you need to filter through all this to be able to find that one good video that fits the bill. 

Here are a few tips to help you do so – 

·       Be very specific when searching for the videos.

·       Use the filter and sort options wisely to find the videos quicker. 

·       If you find a video that you like, filter and find videos from the same creator. 

·       Download two or three sample clips for each idea so that you can do a little trial and error. 

Step 3 – Put it all together 

Once you have found all the footage that you need, you need to put them all together in a way that they correlate with your draft. It will definitely take a lot of editing and time but it will all be worth it in the end. You should also use musicand text to align the video to your brand values. The editing process allows you to customise the video, so it feels less “stocky”. For example, make sure you colour correct the footage so that they match in terms of the visual style. 

Here is an example video we created for Cloud Design using only stock footage:

Do you wish to create a high-quality video for your business? 

While it is certainly possible to create a video from stock footage, we can safely agree that it cannot in any way compare to a high-quality video custom made for your own requirements. If you want to create a quality-driven video at a cost-effective price, then get in touch with us at TwoFresh. 

TwoFresh is a premier video production and marketing agency. We have worked with brands from across industries and sectors; and, we have helped script success stories for our clients for years. Connect with us and let us discuss the next best thing for your business!