What Lies Ahead for Commercial Video Production as a Marketing Tool?

Since the age of television, video commercials have been the key tool used to endorse different products to customers. Creating commercial videos back in the day used to be very expensive and required a larger workforce due to needing various equipment needs for a commercial shoot. However, commercial video production has evolved into a more mobile and accessible task. Even in your home, you can set up a mini studio with all the portable equipment used today and become a video producer.

Due to the Covid-19 pandemic, people are staying home with limited movement and are usually glued to their gadgets browsing through different social networking sites. This has motivated small and, even established companies to make use of the social platforms to market their products. With the evolution of technology, you can now explore commercial video production as a viable solution to grow your business.

We predict that by the end of this decade, commercial video production will be adopted by almost all companies to market their services. With the sheer variety of promotional videos today, is there anything ‘new’ left for content creators to expect in the future? Video production is not going anywhere, and video content online continues to be a rising trend, taking the limelight in being one of the most shared forms of content on social platforms. Here ‘s a breakdown of video production trends that you probably have come across whilst scrolling through socials.

Branded Video Content

Branded videos are being utilized by most businesses to promote products and services in a way that is different from your traditional TV ad. You will see companies collaborate with viral content experts to produce different types of content. Collaborating with an influencer on Instagram, Tik Tok or Snapchat has proved to be a lucrative strategy for many brands. A lot of the time this comes in the form of an endorsement of a product before the influencer goes into their own content.

Live Video

Almost everyone now goes live - to publish vlogs or for product promotions. Live video content takes viewers to the scene but from the comforts of their homes, it succeeds in being more engaging for this, as opposed to pre-recorded videos. What makes live video really powerful is the two way interaction between the viewer and the presenter. This allows instant engagement which really helps in creating a more direct experience for your fans/followers. Some business use live video to do Q and A sessions, others use them to take viewers behind the scenes of a project.

Instructional Video Materials

From learning how to cook, starting a new workout routine to navigating through your photo and editing software, let instructional video materials do the explaining. With all the how-to’s you have in mind, solve them all with just a few online explorations. People love being able to solve a problem with only a few clicks on their phone, especially when the problem solving is video . Never forget that YouTube is the world’s second largest search engine. Make sure your brand has content on YouTube so you can help educate your potential target audience on problems they are trying to solve.

Video News Remixes

While news needs to be recorded through a TV network’s cameras, not all newsworthy daily events can be captured by these professional cameras. Here is where the need for contributed videos is vital, all of which are gathered and produced into one video package. Most news organizations have adopted this trend; attracting more viewers, especially with subjects that could be classified as controversial. Think about content platforms like: Vice, LadBible, Vox, Brietbart and many others. The majority of millennials now receive their news through social media, think about a smart strategy you could use to help the PR of your company.

Experiential Video Marketing

They say that you get the best product reviews from customers. This type of marketing strategy gives the spotlight to people’s actual experiences while incorporating a company’s promotional campaigns. Allowing customers to do an unboxing video on YouTube or try a recipe hack with your food product can produce some interesting content that sparks your video to be mass shared. Here is a great example from the video company RED who used Jason Mamoa to promote their new camera, the video went on to achieve nearly half a million organic views.

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So, that was a quick look into some popular video trends in 2021. As with all technology, video evolves very quickly. Make sure your brand doesn’t get left behind. Brainstorming creative ideas for a commercial video production has now evolved as well. All you need is a stable internet connection and you can get some valuable insights from experts to kick-start start your video marketing strategy.  At TwoFresh, we believe that quality commercial video production requires the right message, the right concept and the right approach. We help you create meaningful, result-oriented commercial videos that deliver, every single time