If you haven’t already been sold on the concept of video marketing, here are the top video marketing stats for the year 2021 to help enlighten you on their benefits:
· Over 84% of marketers agree that videos have helped boost sales
· Video marketing recorded a 34% better conversion rate as compared to other ads
· Video content is estimated to be 1200% more successful than text or images
· Almost 91% of marketers are satisfied with their ROI on video marketing
Video marketing is a proven strategy that helps boost sales, improve conversion rates and provide a much better ROI as compared to other traditional methods of marketing. Businesses, big and small, can use video marketing to gain more customers, reach out to new target audiences or to simply create more brand awareness.
When you plan on starting a video marketing campaign, you will likely have two options to consider – either produce and market videos in-house or hire an agency. When it comes to hiring an agency, you can choose a separate agency for video production and marketing or opt for a single, comprehensive production and marketing solution with one agency.
There are pros and cons to building your own video marketing campaign or hiring an agency. For most businesses, hiring a video marketing agency is the better and more practical choice.
In this article, we will explore some of the reasons why you should consider hiring a video marketing agency.
A video marketing agency can be a game-changer for your business. Here are 8 reasons why you must consider hiring a video marketing agency –
1. A video marketing agency brings a lot of experience and knowledge that can help you build a strong campaign. Look for an agency that has years of experience in producing successful campaigns in a range of sectors.
2. They are great storytellers and know how to tell a story that sells. A great video marketing agency will have a team of filmmakers who are professionally trained in the art of storytelling. It takes hours of practising your craft to become a quality filmmaker, so avoid the risk of low-quality content by doing it yourself.
3. Video marketing agencies can work in-sync with your existing marketing strategies. A great video marketing agency should have experience in multiple areas of digital marketing, this will allow them to create a campaign that works effectively with any areas of marketing that are already working well for your business.
4. Hiring an agency for marketing is always more cost-effective than doing it in-house. This is because you can waste a lot of money on trial and error. An agency would have learnt all the best hacks which will result in a return of investment for your business.
5. A digital marketing agency can help come up with innovative ideas for your campaign. By bringing in a partner agency you are also bringing in a fresh pair of eyes and a second opinion. As the business owner or marketing manager, it can really help to have a creative expert to collaborate with on ideas.
6. They know that you need a different marketing strategy for different channels. For example, they can help create a robust strategy for your YouTube specific content. A common mistake people make when they do their own video marketing is they create content and repurpose it on all the different social media platforms. All the distribution channels have different protocols. A great video marketing company will tailor the content to the platform.
7. Agencies have a lot of tools at their disposal that can help boost your campaigns. Research, data and analytics are valuable when you are looking to invest money in producing video content. A great video marketing agency will have tons of data and software available based on their previous campaigns.
8. Hiring an agency allows you to focus on growing your business, meaning you avoid the need to spend most of your day worrying about marketing plans and budgets. So much of business success comes down to having the right team around you and having people in roles of their expertise. It’s vital to not fall into the trap of trying to be a jack of all trades and a master of none.
At TwoFresh, we are passionate about bringing our client’s stories to life with video and animation. We aim to curate a strong video marketing campaign to help get the best results for our clients. If you are looking for a video marketing agency to hire, connect with us at TwoFresh. We would love to help build your business to the next level.