A well-made video documentary can be a powerful marketing tool. It can help promote your brand, engage with customers, and directly relate to user experience. But before you start making a video documentary, you need to decide on the style that best suits your goals. In this blog post, we'll look at the different styles of video documentaries and when to use them in video marketing.
There are four main styles of video documentaries: observational, expository, interviews, and Verite. Let's take a closer look at each one.
Observational documentaries are films that observe their subjects without any intervention from the filmmaker. This style is often used to document events as they happen, without any narration or commentary from the filmmaker. If you're looking to capture an event or tell a story in a purely objective way, then an observational documentary is the way to go.
Expository documentaries are films that use narration and/or on-screen text to explain their subjects. This style is often used to educate viewers about a certain topic or issue. If you're looking to make a didactic film that covers a lot of ground quickly, then an expository documentary is the way to go.
Interviews are a type of documentary film in which the filmmakers interview their subjects. This style is often used to get personal stories from people who have first-hand experience with the topic being covered. If you're looking for a more intimate look at your subject matter, then an interview-style documentary is the way to go.
Verite documentaries are films that use handheld cameras and natural sound to give the impression that they were filmed as events were happening. This style is often used to create a feeling of immediacy and intimacy between the viewer and the subject matter. If you're looking to make a film that feels raw and personal, then a Verite documentary is the way to go.
Now that you know the different styles of video documentaries, it's time to put them into practice! Use these tips to choose the right style for your video marketing goals.