11 Creative Video Marketing Ideas for Your Business

Video marketing, today, is the favourite tool of every marketer. More than 51% of marketers believe that video marketing provides the highest ROI. It is known to provide better brand traction, increased revenues, and faster growth. 

However, now that every other business is using video marketing to reach out to their target audience and market their products, it is becoming an intensely competitive space. As a business, you need to invest time and effort in finding unique, creative ways to market to your audience. It is the only possible way to attract and retain their attention. 

Top 11 Creative Video Marketing Ideas for Your Business 

Here are some cool, creative video marketing ideas that have proven to be very successful –

  1. Make short stories that instantly form a connection with your audience. You don’t always need to talk about the benefits of your products. Sometimes just a short story that resonates with your audience, will do the trick. 

  2. Connect with influencers in your niche and ask them to do reviews and first-impression videos of your products and services.

  3. Create how-to videos that are highly informative and offer true value to viewers. It will also help your business emerge as an authority in your niche. 

  4. Make your outreach campaign tactile and hard to pass up with a Video brochure.

  5. Stay up-to-date with trends on the internet. Look out for what is hip right now and make videos that are in line with such trends. Whether it is a ‘No-shave November’ or an ‘ALS Ice Bucket Challenge’, stay up to date with current trends. 

  6. Make funny explainer videos. Especially if you have a technical product, make funny videos that explain crucial topics in an easy-to-understand manner. 

  7. Host a round-table with people that are ‘big’ in your industry. It will help you expand your customer base as well as consolidate your position in the industry.  

  8. Start a challenge. Find something creative and funny to do with your product and advertise it. You can create a challenge out of it and gain quick, organic traction.

  9. Create product unboxing videos or share short, simple tutorials of your products. Connect with existing customers that are willing to share their testimonials on video. 

  10. Think about creating a parody of something popular that will help viewers instantly connect with your brand.

  11. Share a ‘how-it-is-made’ video of your products. People like to know what’s going on behind the scenes and such videos also have immense potential to go viral. 

These are just some of the many ways in which you can reach out to your audience. Remember, the key is to make videos that stand out from your competition and resonate with your target audience. It is the only way to achieve success with your campaign. 

TwoFresh – a premier video marketing agency 

TwoFresh is London’s premier video production and marketing company. We love to help brands optimise their digital marketing campaigns, exceed their goals, and get a better return on their marketing spend. 

If you are looking to optimise your current video marketing campaign or strategize a new campaign, connect with us and see what we can do for your business.