Sales representatives have long used video to close deals with customers, but the technology has never been more accessible or affordable. In a world where buyers are increasingly doing their own research online before ever talking to a sales rep, using video can help you stand out and build trust with potential customers.
According to a study by The Branded Solopreneur, video boosts conversion rates by 86 percent. HubSpot also reports that including a video on a landing page can increase conversion rates by 80 percent.
So, why is video so effective in the sales process?
Well, for one, we know that video is a great way to build trust and credibility with potential customers. Now more than ever buyers are bombarded with choices and can easily research competitors within the same field and for that reason it’s more important to build trust quite early in the sales process.
Video also allows you to share your story in a way that’s not nearly as possible and effective to do with text or images alone. You can show potential customers your company culture, your product in action, and even true testimonials from verified customers.
And last but not least, video is a great way to connect with potential customers on a personal level. In a one-on-one sales meeting, you can use video to break the ice, build rapport, and establish trust. You can also use video to stay in touch with customers after the meeting, by sending follow-up videos or sending them helpful content related to their interests.
If you’re not using video in your sales process, it’s likely you’re missing out on a powerful tool that can help you close more deals.