What is a video marketing strategy?

In recent years, video content is being consumed at an unprecedented rate. People love to scroll through social media and video content is a great way to capture their attention. 

According to a recent study, social video posts generate 1200% more shares than text and image posts put together. Having a video marketing strategy has never been more important. 

People watch video content daily, especially content that is tailored to them. Having a video marketing strategy means that you know the needs of your audience and what would be of interest to them. You can then create content that is relevant to your target audience and provides value to them. This kind of approach will achieve better results for your business as it also benefits your clientele with value, and essentially isn't that what you are trying to do. Build value. The type of content you create should be based on the audience you want to target and what they are looking for. 

By providing your audience with relevant marketing content you will attract more of the right kind of customers that you want for your business. This is called in-bound marketing, and studies show in-bound enquires are a lot easier to convert than out-bound marketing such as telesales.  

Creating targeted content can also encourage more social activity amongst your customers. For example, people can like, comment or share a video, therefore increasing the chances of it being seen by other potential clients. If you make great content, people will distribute it for you for FREE when they share it. This viral marketing has helped many businesses supercharge their growth.  Good video marketing should answer a question, solve a problem, raise brand awareness and help you achieve your brand KPI's.  

Video content is very powerful, but the videos by themselves aren't quite enough, having an overarching distribution strategy alongside the video is equally important to its success. It's so important that the videos you create show up in the right places.  

If you would like a video marketing strategy created for your business, feel free to get in touch today.