Expert interviews are a great way to get insights, tips, and stories that your audience will love. They're also a great way to build relationships with influencers in your industry. But if you've ever tried to capture an expert interview on video, you know that it can be a challenge. In this post, we'll give you some tips on how to master the art of capturing expert interview videos.
1. Prepare Ahead of Time
The first step to capturing a great expert interview on video is to prepare ahead of time. This means doing your research on the person you'll be interviewing and coming up with a list of questions that will produce the kind of insights, tips, and stories that your audience wants to hear. It's also important to make sure that you have all of the necessary equipment set up and ready to go before the interview begins. This will help ensure that the video quality is as high as possible.
2. Create A relaxed And Professional Atmosphere
Once you've done your preparation work, it's time to create a relaxed and professional atmosphere for the interview itself. This means making sure that both you and the person you're interviewing are comfortable and that there are no distractions in the room. It's also important to remember that an expert interview is not a conversation – it's more like a conversation between two people who are both trying to make a point. As such, try to avoid sounding like you're interviewing the person for a job or interrogating them – instead, focus on creating an open and friendly dialogue.
3. Ask Open-Ended Questions
When it comes time to ask the questions, be sure to ask open-ended ones that allow the expert to give comprehensive answers. Avoid yes or no questions whenever possible, as they won't result in the kind of rich content that your audience is looking for. Instead, focus on questions that begin with who, what, when, where, why, and how. These types of questions will encourage the expert to give long-form answers that are full of valuable insights and information.
4. Listen Carefully and Take Notes
Once the expert starts answering your questions, it's important to really listen carefully and take notes if necessary. This will help ensure that you capture everything they say so that you can edit the video down into bite-sized pieces later. It's also important to resist the temptation to cut them off mid-sentence – let them finish their thoughts before moving on to the next question.
5 Edit the Video
After the interview is over, it's time to edit the video carefully so that it flows well and contains all the best content from the conversation. This means cutting out any dead space, filler words, or irrelevant tangents. Be sure to also add in any relevant graphics or images that will help illustrate points made during the interview. And finally, don't forget to add a title card at the beginning and end so viewers know who they're watching and why they should care about what they're seeing!
If you follow these steps, you'll be well on your way to mastering the art of capturing expert interviews on video! Just remember to prepare ahead of time, create a relaxed and professional atmosphere, ask open-ended questions, listen carefully and take notes, and edit carefully afterwards. With a little practice, you'll be producing high-quality expert interviews that your audience will love!
