If you are going to thrive in the world of marketing, you have to be prepared to work with new methods of promoting your content. This does mean that accepting new platforms, concepts and ideas is vital to the way businesses perform.
Today, we’re talking about TikTok.
Before you immediately click out of the window in disbelief, hear us out. TikTok, despite having a reputation for being the site where young people do dances, can actually be a powerful tool for marketing. Let’s take a look at how.
Sheer Volume of Users
One of the first things that you need to understand about TikTok is that it is, without question, huge. The platform is one of the fastest growing on the internet right now, and sports around 800 million active users at least. It has a broader audience than LinkedIn, Twitter, Pinterest and Snapchat. What TikTok has managed to do in less than three years was what Instagram managed in six. As it stands, TikTok has been downloaded on the App Store and on Google Play more than 2billion times in total.
So, regardless of what you think about the site, you can’t deny that it is scarily popular, and a lot of businesses have worked out that this is the platform to get new customers and clients on. Whether it’s through advertisements or even creating content for the site, this place has the body count to make it worth a second look.
Marketing Techniques WILL Work
One of the great things that businesses have yet to know about TikTok is that traditional marketing techniques and principles are still just as viable there. Building up user interaction and participation is still as effective as if you were promoting anywhere else.
There are a lot of popular ideas for this on the site. For example, a lot of users are happy to participate in hashtag challenges involving dances and such. They’re also more than willing to work with restaurants to send in unique dishes to be featured. Because their exposure to the business often results in more exposure for their account, the B2C relationship is much more equal on TikTok. All of this translates well into extra support for you.
Authenticity Is Key
What a lot of people don’t seem to understand is that TikTok performs a lot like many other forms of video content. The focus is on authentic, unique and relatable videos. That is what drives success, which companies can work with.
In conclusion, whether you have a high opinion of TikTok or not right now, it’s a good idea to get set up with an account and just look around. There is a lot going on here, and the potential lead generation is incredible. This platform is one of the fastest growing in the world, and is only getting bigger, so why not take the time to invest in something? You might actually find that TikTok is just what you need to properly connect with the modern generation.
