Does video marketing have to cost you lots of money?

Video marketing is the tool of choice for marketers these days since it offers a high ROI among many other benefits. 

A recent survey revealed that – 

·      86% professional marketers use video marketing for their campaigns.,

·      88% video marketers are satisfied with the ROI achieved on video campaigns.

·      Video marketers get 66% more qualified leads than other marketers.

Most business owners are already aware about the benefits of video marketing; and, yet many stop themselves from including video in their marketing plan because the general notion is that video is a very expensive form of marketing. 

However, we are here to break that myth for you. 

Does video marketing cost a lot of money?

Well, the short answer is – no, video marketing does not cost you a lot of money. In fact, it is one of the most cost-effective marketing tools that provides a greater ROI.

Here are a few things to remember when determining the cost of video marketing –

·       Campaign goals 

Brands use video marketing for a wide variety of reasons such as –

·       To generate brand awareness 

·       To increase conversion rate

·       To increase revenue 

Your marketing campaign goal is the main factor that determines the cost. For example, creating general brand awareness will usually be cheaper than a targeted sales effort. 

·       Customisation

Each business has a different marketing need and requires an entirely different video marketing plan. The kind of plan you choose and the amount of customisation you do will greatly affect the cost that you will incur.

·       In-house or outsourced 

The cost of video marketing is also dependent on whether the videos are made in-house or have been outsourced to an agency. If you don’t have the right equipment, tools and people; then producing in-house can be more expensive than outsourcing it to an agency.

·       Quality of video

It goes without saying that the quality of the video will also affect the cost of your entire video marketing campaign. A 2-minute video created using free stock clips and a regular video editor will definitely be cheaper than a short 30-second video created with high-quality original footage, filming crew and industry-leading tools and software. 

Connect with us at TwoFresh 

TwoFresh is a premier marketing agency that has worked with brands all over the world and has been instrumental in helping businesses achieve their marketing goals. 

If you are looking for a team of experienced professionals to design and optimise your marketing campaign, then connect with us and give us a chance to show you what we can do for your business.