It's no secret that video is everywhere. It's on our phones, our computers, and our TVs. It's even in our pockets, thanks to social media. It's only going to become more ubiquitous in the years to come. So, it's no surprise that video will play a big role in the Metaverse, a virtual world that is being created by a consortium of tech giants including Facebook, Google, and Microsoft.
We can already see how video will be used in the Metaverse. Facebook's Oculus Quest 2 headset comes with a built-in camera, and one of the first things you can do with it takes a virtual selfie. You can also use the camera to record video of yourself in VR, which you can then share with your friends. Google's Stadia platform lets you play video games in 4K resolution with HDR colour and 60 frames per second. Microsoft's Azure Media Services can encode, decode, and stream video in real-time. But that's just the beginning.
The Metaverse will eventually be a fully immersive experience, and video will be an important part of that. We'll be able to interact with other people and avatars in real-time, and video will be used to capture and share those experiences.
There are already several start-ups working on this, including High Fidelity, which is building a platform for high-fidelity, realistic avatars; and Sansar, which is creating a social VR platform for people to create, share, and experience immersive 3D content. It's still early days for the Metaverse, but it's clear that video will play a big role in this new virtual world.
Are you thinking about how your business might be able to innovate with this exciting new technology?