Video is by far one of the best ways of connecting with your audiences, creating brand awareness, driving revenues and successfully growing your business.
And, it is no longer limited to just social media platforms or landing pages.
In fact, marketers are using videos across platforms (including their own website) for lead generation, improving conversion rate and, even, to simply create awareness about a particular product or brand.
Businesses, small and big, can utilise videos for any such purpose and see a better ROI.
If you haven’t already started leveraging the power of video on your own website, here are some research-backed facts to help you make an informed choice.
Here are 3 reasons why video can help generate more leads
Here are 3 reasons why video is able to generate leads for your website like no one else –
People trust video content. A recent survey found that over 57% people feel more confident about making a purchase when they have seen a video about a product or brand. Video will help to instantly connect with your audiences on a deeper level.
Once people see your product or service visually they instantly gain more clarity about it. It will help to attract the right attention and persuade such viewers to check out your products in detail or call you to know more about your services.
Video is a very engaging form of content. People like to see things on video and it is also something that can be shared and has the potential to quickly go viral. A single video can engage thousands of people to connect with your brand every now and then.
Tips to optimise videos for better lead generation
Yes, videos can generate much better leads for you than any other form of content. However, there are some small tips and tricks that you can use to optimise videos to perform even better, such as –
Connect with us at TwoFresh
TwoFresh is a premier video production and marketing agency based in London. We specialise in helping our clients create an on-point strategy and execute it with precision so that they are able to generate a better ROI every time.
If you are looking to create a video marketing strategy or would like some assistance with your video campaigns, connect with us today over call or mail and allow us to guide you.