You know how important video is for your marketing strategy. In fact, you've already decided to invest in an explainer video for your business. But before you start patting yourself on the back, there's something you should know: not all explainer videos are created equal. In fact, there are several common mistakes that can jeopardize the effectiveness of your video. Here are three of the most common mistakes to avoid when creating your explainer video.
1. Talking down to your audience
A common mistake made in explainer videos is talking down to the viewer. When you do this, you run the risk of coming across as condescending or even arrogant. Remember, you're trying to build trust with your viewers, not turn them away. So instead of speaking down to them, speak to them as though you're having a conversation. Be personable, relatable, and most importantly, authentic.
2. Focusing on features instead of benefits
When creating your explainer video, it's important to focus on the benefits of your product or service rather than its features. Your viewers don't care about what your product does; they care about what it can do for them. By focusing on the benefits, you'll be able to illustrate how your product or service will make their lives better. And that's what's ultimately going to convince them to buy from you.
3. Making it too long
You only have a few seconds to grab your viewer's attention and make an impression, so why blow it by making your video too long? An effective explainer video is typically between one and two minutes—any longer than that and you risk losing your viewer's interest entirely. So, focus on making your video concise and to the point. The key is to pack as much information into those few minutes as possible without overwhelming your viewer or skimping on important details. An effective explainer video can be a powerful marketing tool—but only if it's done right. Avoid these three common mistakes and you'll be well on your way to creating a high-quality video that accurately represents your brand and connects with your target audience.