How to Choose a Website Agency

So you may have stumbled across this blog because you are looking to build a new website for your business. Well you are in the right place. In this blog I will be giving you a few tips and guidance on what to look for from your web development agency.

There are different levels of complexity when it comes to building a website. It’s important that you are very clear on what type of website you need for your business before you commission anyone. 

Some businesses need a simple site that can introduce them to the world, some businesses want to sell products online and want a robust e-commerce option that can process transactions, apply refunds and manage the business infrastructure. Features, complexity and size of the site will often effect the amount of investment that is required.

Key phrases & meanings you may here when searching for a web agency:

CMS - Content management system - Essentially the engine that runs your website. That allows you the opportunity to edit the site and post blogs without having to contact your web agency to make changes. 

SEO - Search Engine Optimisation - Sites that get built need work to rank on search engines. SEO work is done on websites on a consistent basis in order to help them rank better organically so the site can get more visitors and in turn, more enquiries as a result.  SEO comes in the shape of various activities, strong visual content, blog articles, video,  keywords, descriptions, sitemaps, links and social media. Businesses looking to do SEO should be in it for the longterm, as this can be one of the most powerful forms of marketing but also one of the least effective for short term gains. 

PPC - Paid Search - Ads that are listed on search engines, do not effect SEO but can bring visitors to website and enquiries and produce short term gain. 

UX - User Experience - The process of enhancing the user experience and navigation on a website. 

UI - User Interface - How the site is designed with the user in mind. 

We believe a good web agency should be scored on the following: 

- Attitude - What vibe do you get from the agency? 

- Quality of work - What sites have they built before? How have they helped their clients succeed? 

- Affordability - Do the budget expectations fall in line with the work that you would like? If not sure then get a few quotes so you can figure out an average. 

- Education - Often a good way to know if you are in safe hands is if the agency actively educates you along the way, challenges ideas but at the same time finds solutions. 

Questions you should ask: 

  • What content management system will you build the site on? (make sure you ask them to show you around, to make sure you like it). 
  • Can you show me a schedule for the site design, build and launch. And when do you expect feedback, or content from me the client?
  • Will you train me and my stakeholders on using the CMS?
  • What is your design process? 
  • What is the development process?

We are putting this blog out there as we know it can often be a minefield when choosing a web supplier. We would also love the oppurtunity to discuss your needs.  Feel free to get in touch for a no obligation chat and friendly advice.