How Should I be Using Snapchat in my Marketing Strategy?

When I met Gary Vaynerchuck last year at his ‘Ask Gary Vee’ UK book launch, I had the chance to ask him which platform he was most excited by in terms of video marketing.

And guess what his answers was…….yep that’s right, it was Snapchat.

Snapchat receives 8 billion video views per day! That is a huge amount of traffic, and should not be underestimated.

Marketers worldwide are still a little hesitant on how best to use the platform, as it is so foreign in its nature. However for me the things that make it foreign are also what makes it exciting.

What makes it so foreign?

Snapchat is mostly focused around the ‘Snapchat stories’ these are montages of clips that are stitched together and only stay online for 24 hours. Now marketing being time sensitive isn’t the foreign aspect of this, TV, radio, and newspaper are all time sensitive. The element that really makes this platform a little scary for marketers is its story telling form. Video story telling can be a scary prospect for someone who has no understanding of it.

  • What type of content should I shoot?
  • Should I feature in it?
  • Who will direct me if I am shooting myself?
  • How should I engage with my followers?
  • And the many more questions that arise from wanting to use Snapchat stories.

Here are my top 3 tips to getting started:  

1) Daily slice of your life

One of the most powerful ways Snapchat can be used is by making it your ‘Behind the scenes video’ of your life. People are fascinated to see the day to day of what we do in our businesses and social lives. When this is done on a daily basis it creates a lasting connection with your followers. I once bumped into a friend I hadn’t seen in years; however because they had been keeping up to date with my Snapchat story they felt that they knew everything that Two Fresh had been up to. There is a classic saying ‘Out of sight, out of mind’ and I believe Snapchat stories are a brilliant way to always staying in people’s minds.

2) Engage with people via your story reply.

This feature was added last year and has definitely seen an increase in engagement. Ask your audience questions, and get them to message you back via your story. For example if you are a ‘Business consultant’ you could post on your story giving some business tips, then you might ask your audience to message you with questions. Essentially this is a Snapchat Q&A. Perfect for establishing you as an expert, but also brilliant for creating personal relationships with your followers.

3) Customisable Geofilters

We recently featured a blog on this called Snapchat Geofilters are here -  this is one of Snapchat’s coolest features.

Here’s briefly how it works:

  • Create your design – Templates are provided that are compatible with Photshop and illustrator to create filters.
  • Map your location – Pick a Geofence where your filter will appear, then choose the time and dates you want your Geofilter to be available.
  • Buy – Submit your Geofilter to Snapchat for review and approval.
  • Start Using – Find the filter and get recording

Imagine you are at a trade exhibition and you offer visitors that come to your stand a discount if they go on Snapchat and use your Geofilter to showcase your brand to everyone on their timeline. Not only have you got a new customer, but you have also showcased your brand to everyone on his or her friends list. This is one of many ways you can be using Geo filters to really get your brand out to the masses in a fun and engaging way.

So what are you waiting for, become the video producer you have always dreamed of becoming, and start shooting your Snapchat stories. Or come and have a chat with us, and we can help you to develop a winning Snapchat strategy.

By Cey