WHATS ALL THE SNAP ABOUT!
You may have noticed Snapchat has been making some interesting waves recently in the social scene by introducing customisable geofilters to their fantastic app. Now users can really take advantage of geo tagging technology, by posting quirky pictures and videos with cool designs overlaid on their content.
What is great about geofilters is that Snapchat is encouraging artists and designers to upload designs in order to express creativity in order to highlight locations, places and peoples stories in their everyday life.
SHOW ME THE MONEY!
Snapchat have also monetised this service by allowing businesses and individuals to upload their own designs for a fee. The geofilter can be positioned in certain areas and depending on the radius will determine the price advertisers will pay.
We can see this being very popular for brands wishing to showcase events.
The new welcomed addition to Snapchat shows how the platform is still one of the most progressive platforms out there. We look forward to seeing what else they have got in store.
Are you doing some great Snapchat content? Be sure to tweet your stories to us @two_fresh for a follow.
Till next time!