Working with Direct Traveller
Direct Traveller commissioned Two Fresh to create a series of videos that would be distributed through various marketing platforms. The strategy required the production of ten hotel promotional videos that would be used on Direct Traveller’s booking website, their iPhone App and across all their social media.
The second requirement of the brief was to create a television commercial that promoted Direct Traveller and North Cyprus. This commercial was the first ever TV commercial of North Cyprus to be aired on UK television.
This has generated new business for Direct Traveller, an increase in brand awareness and their highest ever figure for brochure requests.
During their Television campaign Direct Traveller also recorded their highest volume of traffic to their website. Direct Traveller reported that as a result of the video content, customers felt more confident in purchasing from their site.
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