Direct Traveller

Working with Direct Traveller

Direct Traveller commissioned Two Fresh to create a series of videos that would be distributed through various marketing platforms. The strategy required the production of ten hotel promotional videos that would be used on Direct Traveller’s booking website, their iPhone App and across all their social media.

The second requirement of the brief was to create a television commercial that promoted Direct Traveller and North Cyprus. This commercial was the first ever TV commercial of North Cyprus to be aired on UK television.

This has generated new business for Direct Traveller, an increase in brand awareness and their highest ever figure for brochure requests.

During their Television campaign Direct Traveller also recorded their highest volume of traffic to their website. Direct Traveller reported that as a result of the video content, customers felt more confident in purchasing from their site.

“Two Fresh Productions has been an excellent choice for Direct Traveller. They delivered everything we expected and more. The entire team were professional from start to finish. They were able to produce 14 very professional hotel videos and 1 TV commercial. Direct Traveller used these hotel videos on its website and social media platforms to increase conversion and to also generate exposure.  We were so happy with the TV commercial created we then used this on a national TV campaign on channels such as ITV, Channel 4 and Sky Channels.
Direct Traveller has always found the Two Fresh Productions team to be accommodating, approachable and collaborative and everyone has been delighted with the results.”
— Enver Ozdemir – Direct Traveller